Search engine positioning requires a large amount of research, implementation, evaluation and change in order to solidify the optimizing strategy. Link Exchange and directory submission will be done at this level. At times we even weigh the pros and cons of using paid directory submission should it be deemed necessary.

For effective advertisements we recommend Google, Yahoo or MSN paid search engine advertisements subsequent to location of appropriate business keywords that can be promoted through the advertisement. For portal advertising, target visitors and the pages they visit should be identified to help strategic placement and size of advertisements.

Promos and contests can be run in these portals through paid and barter systems and the effectiveness of the campaigning can be verified systematically and scientifically using relevant tools. Relevant mailing id's can be purchased from third parties. Mailing list can be increased subsequently by adding from responders.

For instance, an email newsletter offering your customers value-added information is a great way to make the most of an opt-in mailing list. Once an e-mail marketing service provider establishes your e-mail list through sign-ups on your website, your e-mails should be sent on a regular (but not too frequent) schedule and provide your recipients with valuable content. Successful e-mail marketing campaigns could include announcements of:

• Sales
• Coupon Codes
• New Products

A well-designed e-mail marketing message reminds previous customers and interested potential customers to visit your website and gives them the incentive to do so.