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According to Brand Week Online, "Search engine optimization may be just one part of an online Internet marketing strategy, but it is the fundamental part. It's the baseline. If you are doing nothing else, search engine placement and keyword-related advertising can make up 80 to 90 percent of your traffic."
The foundation of any profitable internet marketing campaign is a fundamentally-sound and optimized website. Search engine optimization or SEO is by far the best way to maintain a stream of free, qualified traffic flowing to your website.
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| Search engines are the gateway through which potential customers find your product. Placement in the top ten rankings for relevant keywords is crucial for any business wishing to continue being competitive in the 21st century. After implementing a customized, well-researched and executed SEO campaign, your business will see a massive influx of new leads. ETNL has expertise, dedication, and a proven track record of excellence to make sure your online search engine optimization campaign is successful and profitable.
The 7 steps we take to optimize your website are:
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Competitive Analysis |
We first pick a list of keywords that relate to your business and see where your competitors rank, as well as identify any new competition. We can then organize a list of the top five websites that appear after conducting each search and gauge the competitiveness of your online search market. |
Key phrase Research and Identification |
The most relevant and specific key phrases are selected, based on your existing analytics data (if available), competitor's meta tags, and keyword discovery tools. |
ETNL then chooses the best key phrases relevant to the competitiveness of your search market. Ideal key phrases range from extremely general (more competitive) to very specific (less competitive). Specific key phrases do not necessarily mean fewer conversions: the more specific the keyword, the more focused the traffic. |
If your search market is saturated with businesses optimizing for your key phrases, ETNL researches your market intensely to select key phrases with high search volume that have been overlooked by competitors. If your competition has not taken the steps to optimize their websites, ranking for general key phrases terms comes very easily to your new website. |
Title and Meta Tag Optimization |
Next, we implement your researched key phrases in the necessary places on your site. |
One of the most important locations for your key phrases is within your titles. We determine a hierarchy for the pages in your site, placing the more general keywords on pages with the most links. |
Although Meta description tags (the descriptions under search results) don’t affect your site’s ranking in search engine results, they need to be well-written and enticing to encourage people to click onto your site. ETNL's professional SEO copywriters write descriptions that attract visitors and add your heavily-researched keywords in all the right places on your site. |
Key phrase Incorporation into Website Copy
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The copy on each page of your site must incorporate the keywords located in title tags. |
Our skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results. |
Website Submittal to Search Engines
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Once your site is optimized, we submit your site to major search engines using XML sitemaps. It typically takes 2 to 4 weeks before they index your site completely. |
Link building |
Search engines measure the importance of each website through the number and quality of inbound links the site receives. Relevant inbound links can do wonders for search engine rankings.
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ETNL can procure many one-way, high-quality links to your website. Our leading link building strategies set us apart from other internet marketers |
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Statistics, Trends and Metrics Monitoring
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ETNL gathers valuable statistical information from your site and transforms the data into specific marketing strategies that can improve your site’s performance. |
Our search engine monitoring tools keep track of every visitor to your site. Based on the reports our tools generate, we tweak your website to maximize conversions and keep targeted traffic streaming into your website. |
When your website is designed with search engine optimization in mind, your site will experience increased website traffic, a higher number of conversions, and a significant return on investment or ROI. |
